Ikarus Consultancy approaches Commercial, Procurement and Supply Chain solutions using traditional tried-and-tested approaches mixed with new approaches creating long-term solutions in your business. They were just starting out and they approached me to craft their corporate identity.
The Brand Mark
They required a clean identity as they were launching a new consultation agency focusing on various sectors. The name Ikaros was inspired by he Egyptian god Icarus. Icarus is the winged son of the master craftsman Daedalus. Icarus is a winged god which was the main inspiration behind the brand mark We crafted minimal version of the wings which looked corporate yet playful and blended what the brand stood for.
The Brand Typeface
The Typeface we selected had a strong sans serif combination. We chose a thicker and much larger typeface for the name so it's distinctly visible and a subtle and thinner font for the "Consultancy". This is a classic combination which provided emphasis to the brand name.
Thank You!