BRIEFING
I listen to your objectives and goals to understand the story you wish to convey along with your target audience, deadline, and budget requirements. Key elements of this information feed into your script, treatment and style frames.
SCRIPTING
Whether you have an idea regarding the scripting or not, I will help you craft a story which best represents your brand/product, you’ll always have the opportunity to steer, amend and finally sign off your script. Only once the script is signed off will we move ahead with the voice-over recording.
STYLE FRAMES & TREATMENT
Working in accordance with your brand guidelines and from our brief, I'll create some rough frames so you can see exactly how the video will look. At this time we'll also create a written treatment, this sits inline with the script and describes what we'll animate in time with the voice over. We believe this will give you the best understanding of how the animation will look and what it will include.
VOICEOVER
I'll help you get the voiceover you require despite the language or accent, if you already have your own voice-over artist or would like to promote an organic approach and record your CEO/MD we're happy to accommodate this. All we ask is that you don't record this on your phone!
ANIMATION
With the script, style frames and VO signed off it's time to start animating. The animation is not a quick process and this step may take several weeks to complete, depending on the length of the voice over. This is why it's essential we collaborate and sign off the previous sets.
AUDIO MIX
Any relevant spot (sound) effects are now added, huffs and puffs from the voice over removed and the predetermined music track mixed in.
DELIVERY
The animated video is exported based on your technical requirements and delivered to you! We can now relax and have a cup of coffee