Robles Construction is an upcoming construction firm based in Georgia. I was hired by Alex Robles, the CEO of Robles Constructions to design an entire new brand identity for them. The design-build and general contracting firm delivered a unique client experience, focusing on high-quality construction processes and delivering delight. But to stand out in a competitive market, they needed to create a brand that pointed toward the firm’s bright new future and an online presence that reflected the brand.
BRAND MARK CONSTRUCTION
We had essentially taken a concept structure coming to life with solidifying hues of the brand colour. The vision of a structure coming to life vertically really caught the attention of Alex Robles, CEO of Robles Constructions. We've also used a sans serif typeface for the name which compliments the mark giving the minimal logo some much needed weight.
BRAND IDENTITY
After engaging in a branding process with Robles Construction. He required a minimal but slick modern identity which would differentiate him from the other civil contractors in his industry. The visual brand is completely new and includes a logo, identity materials and website. Its brand identity, messages and website reflect beauty and function — just like the beauty and function this firm pursues in each client project.
Thank You!
