TAB (Train Any Buddy) hired us to create an animated explainer video for them. We chose a protagonist who is trying to hit the gym but his own laziness. TAB has an application based solution for them as they help him find verified trainers who can work out with at his convenience and find workout buddies which will motivate him to work out.
Target Audience
Working Professionals, Athletes, Students and Travelers who wish to maintain their fitness on-the-go.
Simplifying Digital Fitness
TAB was truing to get fitness enthusiasts and build a platform for them to train together or hire a personal trainer on a session basis. They had designed an app which was geographical which allowed anyone from anywhere to work out easily. They also designed a digital currency called Fit-Coins which can be exchanged.
Visual Aesthetics
The client had already liked an existing video of ours as a visual benchmark regarding the quality he was expecting. We custom designed characters and backgrounds that were eye-pleasing and well understood by our broad target audience. The typography and the animations were simple yet detailed enough to convey the message.
Deliverables
1080p (16:9) Full HD Animated Explainer Video
Square (1:1) Animated Explainer Video for Social Media Marketing
Animated Video Strategy Guide
Credits
Art Direction & Motion Design : Aditya Golechha
Illustration: Chadrow
Sound Effects: Alex
Illustration: Chadrow
Sound Effects: Alex
Thank You!