Wholesale Jewel Branding Identity

Wholesale Jewel was started in 2018 by Mr. Samyak Bapna & Mr. Dhruv Chopda. Their families have been in the jewelry business with a collective experience of 50 years & they have managed to build a healthy clientele. Both the entrepreneurs joined the family business after their education and have successfully scaled their respective businesses to new heights. Then this new generation of entrepreneurs are set out to solve a bigger challenge, revolutionizing the wholesale jewelry market. Wholesale Jewel will set a new precedent for small and large retailers alike and shall help streamline a vastly unstructured industry. Wholesale Jewel plans to be the biggest portal for online jewelry purchases in large quantities for large and small retailers alike. Here are some of the foundational values that will provide an advantage to Wholesale Jewel as they embark on their journey.

Wholesale Jewel is about bringing the world a little closer together. We plan to connect the most exquisite pieces from artisans and craftsmen from all over the world and deliver them at exceptional value to business owners and retailers. Born out of a simple idea, we at Wholesale Jewel aim to redefine the Jewelry B2B industry by bringing everything online at your fingertips.

They approached me to craft their identity as they were starting off with the first B2B online jewelery store in India. It's a wonderful marriage of technology and geology.

Wholesale Jewel’s new logo incorporates dependability and elegance, using the jewel and the W. Aligned with the values and guiding principles of the founders who are a diamond in the rough. A diamond gleans wisdom and is literally the symbol of lifelong trust & devotion; it's iconic shape representing the authenticity, mastery and empowerment of experience. Tying the aesthetic back to jewelry manufacturing, a diamond is formed from the negative space created between lines of the W. The logo reinforces the dependability and master craftsmanship that are the stronghold of the Wholesale Jewel.

Wholesale Jewel's new website was also developed by and I was involved as a consultant in the process. It is entirely custom built so they can offer customized services for their customers and vendors alike with a lean & modern design, providing an easy to navigate overview of the company’s products and technical capabilities, company culture and core values.

Thank You!

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